One of the most effective and fast growing ways for businesses to reach their audience is social media marketing. But why? 

How can social media provide such great benefits? Not too long ago, social platforms were only used to connect friends and family. What happened that now it has become a number one focus of business owners and marketers?

Over the past few years, things have changed. They have changed a lot! Most business owners have realised the importance of social media and how it can significantly increase their exposure.

This only means one thing; if you’re not taking advantage of social media, you’re missing out on an incredible marketing opportunity. 

With that in mind, here are 7 “secrets” no one’s telling you about social media marketing…

1. Leverage Social Media Marketing To Boost Your SEO

Yes, you heard that right. Social Media can help you improve your SEO. Now, what’s the connection between social media and search engine optimization?

The answer is pretty simple. When you share your content on social media, more people will visit your site. Th search engines will notice the traffic going to your website and find out your content is relevant. As a result, your ranking will be maintained or better yet, it may help you improve and climb up the search engines result page (SERP).

2. Social Media Helps You Learn Who Your Target Market Is

Sometimes our target audience isn’t really who we think it is. One of the best ways to figure out who our target audience really is, is through social media.

Most social media accounts which are created for business have analytics. For instance, Instagram, Facebook and LinkedIn give you a deep dive on who is visiting your page and is following you.

You can use this information to do research on your followers to figure out who they really are. You can even figure out what products and services they need by checking their profile information and status updates.

Communicating with your audience and hearing them out is also a good way to understand who your target audience is. By knowing their likes, dislikes, needs, wants and fears you can better know your audience and market your products and services to them.

3. Your Social Media Presence Increase Your Brand Awareness

Facebook and Instagram may be a marketing platform for a business owner, but others it’s a social network. This means that social media is the best place to start building relationships with your audience and increasing your brand awareness.

4. You Can Target & Re-Target Your Audiences Using Social Media Platforms

As a business owner you’ve probably been pitched at least once about the advantages of paid ads on social media. Well, it’s true. There are many advantages of doing ads on social media. One of these advantages is that you can really narrow down your audience and only target your ideal customers.

The biggest advantage which is where most of the money comes from is to retarget your visitors. If they took a look at your website chances are that they were interested in what you had to offer. They might not have been ready to buy then but with a bit of push they may become ready to buy the next time they see your products or services.

You can even create a retargeting for people who added products to their cart but didn’t buy. Conversions are usually 90% higher in retargeting ads so it’s best not to skip this one.

5. Social Media Marketing Is One Of The Most Cost Effective Marketing Strategies

You don’t need to spend a lot of money when it comes to social media marketing. Creating business profiles costs nothing and being active on social media is free as well. The only thing it will cost is your time.

If you decide later on that you want to do paid advertising, you can start small. There are many free blogs and courses which you can take to learn the skills of social media marketing. If your business starts growing and you don’t have the time to invest, then you can hire an expert to do the job for you.

6. Social Media Marketing Is A Fair Game

Social Media is free for all. You will get the same resources as other business owners and you will have the same opportunities as them to make an impact.

Social media marketing is fair for all. Everyone needs to make a sacrifice. This sacrifice can be money or it can be time.

It’s true that bigger marketing budgets will be able to sore a lot faster and get more recognition. But, you will also be able to accomplish a lot by putting the time and engaging with your target audience. You can also hire a Social Media Marketing Specialist to take care of this task for you.

7. Your Falling Behind Your Competitors

One thing you might not know is that you are falling behind your competitors. If you do your research you will find out that most of your competition are already on social. Most brands already have at least one active social media account and every day you’re not on social media, they are stepping more ahead of you and soon you won’t be able to catch up.

At Sydneysider Web Design we offer social media marketing services that will help you catch up to your competitors!

If you’re curious to learn how we improve your brand awareness and how easy it is to make an impact, then get in touch today.

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