On the bat, let me tell you that one-page websites are a terrible idea. For understanding why this is, you will need to know a little about SEO.
SEO means Search Engine Optimisation. You use different methods to optimise your website for certain keywords your customers would search.
Now, what are the key factors of ranking on Google? Google ranks you through delivering relevant high quality content and a great user experience.
Relevant content means exactly that. When marketers say content is king they’re right. Google will look at your website and decide if the content is relevant for people who are visiting your page.
Being user friendly means your site is easy to navigate, it’s responsive and mobile friendly, the content is good and engaging, meaning people will like to comment and share your posts and links and they stay on your site for a long time.
On Page SEO
So, let’s pretend you’re a psychologist in Sydney. Your audience would probably be searching for “best psychologist in Sydney”.
That’s one keyphrase. For optimising your page so Google will show you on the first page, among other things you will have to focus on that keyword throughout your page.
If we don’t keep in account your competitors and their marketing efforts, you may be able to rank for this key phrase by optimising your one page website.
If you rank for this highly competitive key phrase, you’ll get a fair amount of patients because this key phrase is searched by a red hot audience which are ready to start therapy.
But, let’s be honest here, most people aren’t really ready to see a psychologist. They first want to do some research to see if they can solve their own problem. So they search for things like “how can I get rid of my anger?” “Do I have anxiety?” “How to get over a divorce?” and ect.
So, imagine if you had the answer to all their questions on your site. They will read more and more of your valuable and helpful content. They will trust you as an authority figure and will become eager to read more about your practice and your team. After reading about your team they will call and book.
You see, one keyword may help you find more customers but probably not enough to help you reach as many people as you can and level up your business.
Meta Tags, Headlines and Sub-headlines
Your keyword should be added very stratigictly in all the items listed above. This is another reason why you are so limited in keywords because you have a limited amount of space and words to work with. To learn more about On-Page SEO here.
One Page Websites Cause Slow Load Time
As we mentioned before being user friendly is a huge factor in Google’s ranking system. “I want it and I want it now” is the new age motto.
If your website is hard to navigate, people will drop off fast.
Even if you decide one keyword is enough for you, you need to consider all the information your customers, clients and patients are looking for when they visit your website. You will have to cram all that info on one page in a user friendly way.
People nowadays are impatient. Research has shown that it takes 3 seconds on average for a visitor to decide if the website they visited is useful or not. With high content and photos on a one page website, comes high load times.
If they don’t get to the answer soon they will exit your website and cause you to have high bounce rates (people exiting your site fast). When Google sees the high bounce rates, they will decide the content wasn’t relevant and your ranking will even become lower than before.
Google doesn’t like loners. It wants to see websites network and interact with one another.
Google expects you to have internal linking and external linking. This means in your page you should have a few links that link to other pages in your website and a few that link to pages from other websites. Creating a complex spider web of linking will improve your SEO and helps you rank.
With one page websites you aren’t able to use this method to rank your website.
One page websites might be okay for niches with very low competition. But for most local businesses this is not the case and investing in a proper multi-page website will definitely pay off.
A one page website won’t be a marketing material. It will be more like a framed business brochure which you hang on your wall and only exclusive people you invite to your house can see it.
A website should be designed to be seen. It should be there so people can find you and build trust. It should be built to promote brand awareness and the services and products you offer. A website on the 10th page of Google is never seen.
If you have any questions in regards to web design and marketing, don’t be shy. Please feel free to contact us at any time at Sydneysider Web Design.