On-page SEO is an important part of local SEO. There are a series of things you can do on your website that can improve your ranking.
If you have a WordPress website, the best way to go about this is to download an SEO plugin.
One of the best SEO plugins is Yoast SEO which has a free and a premium version. You don’t need to upgrade to paid and can use the free version to improve your on-page SEO by following the instructions given. Yoast SEO has an easy to follow step by step tutorial which you can follow easily.
Some content improvements you can do are to add your keywords in your H1 and title tags, meta tag and meta description and URL slug. Using short URLs will also improve your on-page SEO.
Google ranks based on readability as much as keywords count. So use your keywords sparingly. By overusing your keywords, Google may think you’re trying to trick the algorithm and will penalise you for it.
Optimise Your Footer
By optimising your footer we want to try to help Googlebots figure out that our business is local. That’s why you want to add your NAP (Name, Address and Phone Number) to the footer.
You can also add the hours of operation to your website’s footer as well as your social media accounts. Make sure your NAP spelling is exactly the same as what you added on your Google My Business.
Add Schema Mark-Ups
Schema Mark-ups are codes you add on your website. Schema mark-ups improve the way search engines read and respond to your page in search results.
Writing code is very tricky and if you’re not a techy person you may mess things up. You can save yourself a lot of time and energy by using Google’s Data Mark Up Helper to do this.
Select “local Business” and add your URL at the bottom. Click on the elements you want to tag and add the relevant tags. If you have more than one phone number, tag the one that you added in your Google My Business Account.
After adding the tags, click on “Create HTML”. Copy the HTML and add it to your website.
If you have multiple location in different cities and countries then it’s best to optimise local landing pages instead of optimising your homepage. Repeat all the steps mentioned for the landing page of each individual location and add location specific keywords to the landing page.