Google is always coming up with new ways to optimise user experiences and provide them with solutions for their needs and problems. As a result, Google My Business was formed.
Google My Business is a free resource made for business owners. It gives business owners more control over how people find them on Google.
It also gives them the capability to provide potential customers with details such as working hours, address, phone number and photos. Like social media platforms, you can even add posts for new products, events, offers and other announcements to it.
Business owners can manage their online presence by creating a new profile or claiming their business if it’s already on GMB.
The reason your business may already be on Google My Business is that Google sometimes gets your information from other directories, users who contribute to Google or maybe even your website and creates one for you.
By managing your own Google My Business you can update the information the way you want, work on local SEO so you show higher on Google Maps and you can reply to user reviews.
Furthermore, Google My Business offers a free website which I don’t really recommend. You can only build a one-page website with it which isn’t very good for SEO purposes. We will talk more about that later on.